Retail: From Garage to Global
The Nursie is a light, travel-size breastfeeding pillow designed by a local entrepreneur. Our client was breastfeeding her third child and had long been fed up with bulky nursing pillows. After many months of searching, she realized if she wanted a better option, she would have to make her own. At that moment, the concept for the Nursie was born. The Nursie’s naturally intuitive design and portability make it a very unique product among its competitors.
The Goal:
To boost brand trust and recognition and increase interest of national retail outlets. We chose to focus on digital channels and to leverage social media.
The Challenge:
The market for baby accessories is heavily saturated, and has many well-established brands that are often made by global manufacturers and sold by even bigger retailers. This makes it difficult for small businesses to stand out in the digital and retail marketplace.
The Strategy:
- Create a fully-functioning and secure e-commerce website to promote the product to customers and potential retailers.
- Reach out to digital media outlets and influencers to generate product buzz.
- Continuously promote valuable consumer content through blogging and social media.
The Results:
In this six-month project, Razzberry published an elegant, responsive, and secure website and blog. Our subsequent PR campaign led to several large promotions after the site launch. Our work caught the interest of global retailers, ending in a couple of major deals for the Nursie.
Ready To Begin Your Success Story?
Contact us now and see what Razzbery can do for your business.
Razzberry Marketing 